What We Measure
ANALYSIS
CRITERIA
Ten signals across three visibility layers. Traditional search (SEO), LLM readability (GEO), and live answer engine citation (AEO) — the framework the leading players use.
⚙️
SEO
Technical SEO
HTTPS, CWV, crawlability, sitemap, robots.txt, structured data.
📄
SEO
On-Page
Title & meta tags, headings, image alt, internal links.
✍️
SEO
E-E-A-T
Experience, expertise, authority, trust. Author info, citations.
📱
SEO
Mobile
Responsive layout, touch targets, mobile page speed.
🏗️
GEO
Structure
JSON-LD schema, semantic HTML, FAQ markup, chunk-safe.
🤖
GEO
Citability
Factual density, citable statistics, Princeton's 9 GEO methods.
🎯
GEO
Readability
llms.txt, pronoun clarity, context breaks, JS dependencies.
💬
AEO
Citation Test
Live queries against Perplexity, ChatGPT, Claude. Counts domain citations.
🕷️
AEO
Crawler Access
robots.txt audit for 14+ AI bots: GPTBot, ClaudeBot, PerplexityBot.
📣
AEO
Brand Mentions
Reddit, YouTube, Wikipedia, LinkedIn — what answer engines cite.